Hi, my name is LP Louw. I am a digital marketing manager with 7+ years of experience in digital marketing and web development with particular expertise in social media marketing, search engine optimization, and lead generation strategies.

My career in digital marketing started as an intern at a digital marketing agency in 2011. The rest, as they say, is history. Since then I have worked with every client and business imaginable. From one-man-shows to government departments.

During my time at one such company, Culinary Equipment Company, I developed and implemented a digital marketing strategy that helped triple their email subscriber list, grow their social media fan base from 500 to more than 50,000 engaged fans, and improve pay-per-click advertising efficiency by 40%.

In 2015, I helped launch a proof-of-concept project, called Scatzy.com. I single-handedly developed an automated news aggregation and e-commerce network of WordPress websites that hosted more than 30,000 articles and attracted 120,000 unique hits in the first 18 months. I also spearheaded social media and lead generation campaigns increasing subscribers by more than 200% (from 1500 to over 4500). All on a shoestring budget!

More recently I had the pleasure of working at Country Bank. There I developed a content strategy and social media voice that helped grow their Facebook page from a mere 500 likes to more than 3,200 fans. A few other highlights include:

– Growing the email subscriber list by more than 120% while maintaining average open rates of 21.5%, and click through rates of 8% – well above comparable industry averages.
– Increasing overall website traffic in 2017 by 3.17%
– Driving email and social media web traffic growth of 469%
– Achieving organic multi channel reach of 4,265,795

If you have a project I can help with, or if you’re looking to hire please get in touch at hello@lplouw.com

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