Hi, my name is Lambertus Louw. I am a digital marketing manager with 8 years of experience in digital marketing and web design. I am an expert in social media marketing, search engine optimization, and lead generation strategies.
My career in digital marketing started as an intern at a digital marketing agency in 2011. The rest, as they say, is history. Since then I have worked with every client and business imaginable. From one-man-shows to government departments.
During my time at one such company, Culinary Equipment Company, I developed and implemented a digital marketing strategy that helped triple their email subscriber list, grow their social media fan base from 500 to more than 50,000 engaged fans, and improve pay-per-click advertising efficiency by 40%.
In 2015, I helped launch a proof-of-concept project, called Scatzy.com. I single-handedly developed an automated news aggregation and e-commerce network of WordPress websites that hosted more than 30,000 articles and attracted 120,000 unique hits in the first 18 months. I also spearheaded social media and lead generation campaigns increasing subscribers by more than 200% (from 1500 to over 4500). All on a shoestring budget!
More recently I had the pleasure of working at Country Bank. There I developed a content strategy and social media voice that helped grow their Facebook page from a mere 500 likes to more than 3,200 fans. A few other highlights include:
– Growing the email subscriber list by more than 120% while maintaining average open rates of 21.5%, and click through rates of 8% – well above comparable industry averages.
– Increasing overall website traffic in 2017 by 3.17%
– Driving email and social media web traffic growth of 469%
– Achieving organic multi channel reach of 4,265,795
If you have a project I can help with, or if you’re looking to hire please get in touch at hello@lplouw.com