As the digital marketing specialist at Culinary I was responsible for the management all forms of social media for the 3 culinary group brands. Due to a creative content strategy across Facebook, Twitter, Google Plus, Linked In and Youtube and efficient Facebook ad campaigns the combined audience grew to well over 50 000 all while managing to improve ad spend efficiency by 40%.

The bulk of this lay with the 3 Facebook business pages where likes increased from less than 500 to more than 45,000 in under 12 months. As a further result the combined email subscriber list grew from 1400 to over 5000 and improved open rates to an average of 28% per campaign



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